As a beloved adult beverage brand, Bud Light is one of the many product lines within Anheuser Busch's portfolio. The strategic efforts of their marketing campaigns with distribution partners produce engaging sweepstakes which yield effective results from attentive target audiences. The goal for the creation of Bud Light Prize Vault was to encourage consumers to collect redeemable points gained via their purchases on a variety of products during football season. Points could be redeemed and converted into rewards from a library of branded accessories ranging from clothing to appliances,games or furniture. Consumers would repeatedly purchase and engage with the partnering businesses and the sweepstakes landing page in order to compile enough points to earn their desired prize. This solution resulted in thousands of recurring visitor traffic online and manual submission for the fulfillment of hundreds of awarded items.