Comcast Spectacor, a subsidiary of Comcast NBCUniversal is the holding company for several innovative brands in North America. Located in their home city of Philadelphia, the company's portfolio includes professional sports teams, most notably the Philadelphia Flyers, arena venues such as the Wells Fargo Center and partnership in Learfield. These wide varieties of interests and long-standing experience make them an industry leader in entertainment and technology.

Outgrowing their previous website, the marketing team at Comcast Spectacor felt a need to enhance their online presence and initiate a redesign and development of newly branded materials. Their key goals included a focus on experienced leadership, company culture, highlighting their impressive portfolio, and community initiatives. Comcast Spectacor's connection to its parent company allowed for an update to branding and leveraging of resources to create captivating photography and videography that helped bring the total experience to life.