Overview
Hope Sheds Light
Branding, Web Design & Development
Substance abuse is a difficult struggle and a seldom discussed topic. Hope Sheds Light is an organization that strives to bring those issues to the public via their online initiative. Hope Sheds Light was started after the Rosetto family lost their son Marc to a hard-fought battle against substance abuse in 2012. The Rosetto family struggled to find help, which encouraged them to establish this outreach for those with who has lost family and friends to addiction problems. Often victims and their supporters feel isolated, ashamed, overwhelmed and hopeless, Hope Sheds Light’s website was produced to provide direction, digital guides and steps toward recovery. From support groups to community event postings, the website has become a resource where individuals and families could come for help.
Breakdown
Highlighted Features
- Responsively designed theme for ease of using WordPress Content Management System
- Developed event calendar and news blog for promotion of organization events and initiatives
- Integrated PayPal donation gateway to encourage contributions benefiting the organization's programming
- Positive brand positioning for in an effort toward highlighting difficult community challenges



