Tommy Hilfiger is one of the world’s leading lifestyle brands designer and is internationally recognized for celebrating the essence of the classic American style, featuring preppy designs with a twist. Customers by the thousands sign up weekly to receive a notification of sales and the release of new exclusive clothing to their inboxes. Tommy Hilfiger is recognized by only three simple colors which have strict brand standards and creating exciting ways to stay within the Tommy Hilfiger look can be a challenge. Having every detail predetermined by the client's intensive handbook is a great tool when creating a cohesive experience from the email campaigns to the landing page destination.

The design and development of Tommy Hilfiger welcome communications were a responsibility of mine while I was a digital designer at the Ryan James Agency. A strategically scalable template featured a hero image in the A-spot of carefully choreographed models in classic fashion while approved messaging were set in branded typography. The placement primed the viewer for appealing scenes where the clothing was the focus. These emails which would lead them to a responsively compatible lookbook so to present a seamless experience from mobile devices to desktop computers. The solution was commended by the internal marketing team for its flexibility between seasons and extensibility on other campaigns.